Graphic design and prepress

If you are new to print advertising, you may want to learn what graphic design and prepress are and why they are important to your project. Let’s explain it briefly!
Graphic design is the art of creating and composing visual elements, such as images, colors, shapes, lettering, in order to effectively convey information, message or idea. A well-made design can also evoke an emotional response from the viewer or even motivate them to take some action. The graphic designer receives information from the client regarding the goals and specifics of the project, such as the message, target groups, desired effect, their specific requirements, etc. Based on this information, an artwork is created, which, after the client’s approval, will be printed. But before that, computer graphics goes through another stage – prepress. Prepress ensures accurate and trouble-free execution of the printing process. During prepress, artworks are checked for potential errors, color accuracy, fonts, sizes, resolution, element placement, and more. They are also edited and retouched to achieve a maximum good look. Various auxiliary designations, lines, and markings are also applied to ensure precise printing, machine cutting and finishing.
In case you do not have a print-ready artwork, we can provide you with high quality graphic design and prepress. Our team of experienced professionals will turn your ideas into real print advertising, decoration or product customization, and help you achieve your goals.

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